DESIGN BRIEF
Theme: Future Legend
Design the 6900 based on your interpretation of how the 6900 will be in the year 2045 (the next 25th anniversary) as the next Future Legend. Provide a short write-up of your design inspiration/concept.
MY APPROACH
What does future legend mean? Does it necessarily mean advancement or does it mean being rudimentary? My design of the G SHOCK 6900 empathizes with two of the biggest problems we are facing in today’s world: plastic accumulation and industrial pollution. Innovator, Peter Lewis invented the machine that converts 100% of plastic waste into bricks. These plastic waste bricks are extremely durable, give out 95% lower Greenhouse Gas emissions (GhG) and have better thermal and sound insulating capabilities. The body of the watch is entirely made out of this material. The bright patches of colour and metal go along with the theme.
Are we going back into the future? Exploring the theme of sustainable and vegan fashion, the G SHOCK 6900 has been created using a unique and unconventional material called Piñatex® by Ananas Anam. Dr. Carmen Hijosa developed this non-woven, renewable textile made out of leaves discarded from pineapple harvests which require no additional environmental resources. As rightfully stated by her, “Design is not just about the product. Design is about responsibility.”, the G SHOCK 6900 has been dedicated to not only be aesthetically appealing but has been designed to respect our resources. It is UV-resistant, weather-resistant, and scratch-resistant. Not only does it maintain a low environmental footprint, it also provides a great opportunity to the developing farming communities.