The Tambav team wanted something that represents their brand values in a clean and concise manner. They wanted a logo that ties the ethos of their brand- copper and tradition. 

​

​

​

​

​

​

​

​

COLOURS

The colours for Tambav change with every collection depending on the season and the primary colours of the products. This dynamic colour identity keeps the spirit of Tambav alive by evoking a sense of personalisation.

 

LOGO

The logo takes elements from the powerful Celtic infinity knot symbol, which represents eternity, and some design elements of the alchemical symbol of copper. I chose to use these because Tambav is a copper centric brand that aims to revive and increase the longevity of long lost traditions and practices of the precious handiwork of Indian artisans. The overall form was also inspired by the Indian Bandhani print to give it an eccentric touch. The packaging completely focuses on using the logo itself as a repetitive pattern. It uses a classic cream and gold colour palette, creating a graceful yet stylish look.

​

FONT

I used Futura - a functional, clean, and standard font as the client did not have many typographic requirements since the brand used minimal text. The geometric characteristics of Futura complemented the geometric nature of the logo which is entirely made up of lines and circles.

​

PHOTOGRAPHY

Tambav product shots have a few things in common-high exposure, soft pictures, colourful, grain, and a human object. All of these features play a role in keeping the artisanal quality of the products alive through the pictures.